On Second Thought — Episode 04 In January 1996, two men in New York City founded a company called DoubleClick. Kevin O'Connor and Dwight Merriman had a product they called DART: Dynamic Advertising, Reporting, and Targeting. The premise was that advertisers should be able to follow a person across websites in order to serve them relevant ads. DoubleClick went public on NASDAQ in 1998. In 1999, it
Why We Accepted Surveillance as Default
Vivian Voss·Dev.to··1 min read
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