A growing share of web traffic doesn't come from people anymore. It comes from models reading on their behalf. ChatGPT, Claude, Perplexity, Copilot.
They fetch a handful of pages, summarize, and ship the answer back. If your site isn't readable by those agents, you don't exist to them. People are calling this GEO, short for Generative Engine Optimization. It overlaps with SEO but the priorities ar