“Whatever you do, do NOT think of a pink elephant.” Yeah… too late. You just pictured it. That’s not a bug in your brain. It’s a feature. And surprisingly, it’s the same feature that causes Large Language Models like ChatGPT, Claude, and Gemini to misbehave. 🎯 What Is the Pink Elephant Problem? The idea comes from psychology—specifically Ironic Process Theory, studied by Daniel Wegner in 1987