Want to get more Covers content? Add us as a preferred source on your Google account here.The WNBA has never had more star power, but not all stars drive attention equally.With two new franchises, a revamped CBA pushing top players into seven-figure earnings, and a draft class loaded with high-profile talent, the spotlight is no longer just on performance. From viral moments to endorsement deals, certain players are driving attention at a different level.To measure that impact, Covers built a Marketability Index that ranks the most influential players in the WNBA based on a blend of social reach, search demand, brand strength, and on-court visibility.🔑 Key TakeawaysCaitlin Clark ranks No. 1 overall (CMI 83), leading the league with perfect 100 scores in search, brand, and on-court visibility.Angel Reese posts a perfect 100 social score and ranks No. 2 overall (CMI 80), highlighting the power of sustained online engagement.Despite signing a record $5 million deal, A’ja Wilson ranks fourth overall (CMI 49), sitting outside the top three in marketability.The next generation is entering the WNBA with built-in audiences, as Flau’jae Johnson (100 social score) and Azzi Fudd (100 search score) arrive with significantly higher visibility than typical rookies.Ranking the WNBA's most marketable playersScores are relative within this dataset and weighted by category importance, meaning a perfect 100 is not required to rank No. 1 overall.

Player🏆CMI(100)📱Social(35)🔍Search(30)💰Brand(20)🏀On-Court(15)Caitlin Clark8346100100100Angel Reese80100608284Paige Bueckers6757409090A'ja Wilson4921288095Sabrina Ionescu4422157889Sophie Cunningham3825105977Cameron Brink352526566Kelsey Plum331536384Breanna Stewart331027088Hailey Van Lith321996754The numbers tell one story, but here’s how the WNBA’s biggest stars actually stack up in terms of attention.WNBA Marketability IndexWhy Caitlin Clark, Angel Reese, and Paige Bueckers lead the rankings Caitlin Clark (Guard)CMI Score: 83Caitlin Clark ranks No. 1 overall, leading the league in search demand, brand power, and on-court visibility.Backed by partnerships with Nike, Gatorade, and State Farm, she sits in a tier of her own commercially.On the court, she’s the league’s biggest draw. High usage, viral highlights, and sold-out arenas have made her the WNBA’s primary driver of attention.

Angel Reese (Forward)CMI Score: 80Angel Reese ranks second overall and leads the league with a perfect 100 social score.She leads the field in reach and engagement, turning viral moments into a wide-ranging endorsement portfolio across fashion, tech, and food brands.While she isn’t a primary offensive engine, her rebounding production and constant presence in high-discussion moments keep her firmly in the spotlight. Paige Bueckers (Guard)CMI Score: 67Paige Bueckers ranks third overall, supported by 90 scores in both brand and on-court categories.Bueckers entered the league with one of the strongest brand portfolios in women’s basketball, built through partnerships with Nike, Gatorade, and Bose.That momentum has carried onto the court.

Heavy minutes, strong usage, and a record-setting 44-point game highlight a player whose visibility is only trending up.Clark may be the face of the league, but Reese owns the social conversation.The established stars chasing the top tier A'ja Wilson (Forward)CMI Score: 49A’ja Wilson ranks fourth overall despite a 95 on-court score.Wilson’s on-court dominance is unmatched, with MVPs, titles, and elite usage anchoring her visibility. Strong brand partnerships keep her near the top, but slightly lower social and search demand hold her just outside the top three.Even after signing a record $5 million deal, Wilson highlights the gap between performance and attention.A’ja Wilson might be the best player in the world, but she isn’t the most marketable.

Sabrina Ionescu (Guard)CMI Score: 44Sabrina Ionescu blends high usage with consistent exposure on a marquee Liberty team. Her signature Nike shoe and steady presence in big games make her one of the league’s most reliable on-court and commercial stars.The next tier of WNBA marketability Sophie Cunningham (Guard)CMI Score: 38Sophie Cunningham benefits from playing on one of the league’s most-watched teams, with her physical style and viral moments boosting visibility. She’s not a primary scorer, but her presence consistently draws attention.

Cameron Brink (Forward)CMI Score: 35Cameron Brink’s marketability is driven by crossover appeal and a wide-ranging endorsement portfolio. Injuries and a limited role have capped her on-court visibility, but the upside remains clear. Breanna Stewart (Forward)CMI Score: 33Breanna Stewart’s resume speaks for itself, with MVPs and championships driving her visibility.

Her impact is more methodical than viral, which limits her reach compared to more highlight-driven players. Kelsey Plum (Guard)CMI Score: 33Kelsey Plum's scoring ability and emotional style translate well to highlights, but reduced te