akistan boasts exceptional history, religious and ethnic diversity. From 2000 ancient religious sites in KP to nearly 500 Hindu temples, remnants of Jainism, Buddhism and some of the holiest places in Sikhism embedded in other parts, the country’s potential as a religious tourism destination remains untapped. Last year, the report International Religious Tourism to Pakistan highlighted how religious tourism markets in Southeast Asia are unaware of our Buddhist trail.

These antiquities are integral to our social fabric and economic well-being. Strained relations with India have dented the economic gains of intercultural exchange and sacred journeys for both sides. However, Pakistan’s mature approach allows thousands of Sikh pilgrims from India and the world to participate in the Baisakhi celebrations for the birth anniversary of the Khalsa at Gurudwara Panja Sahib — as we saw this month as well.

But our authorities have long faltered in promoting religious tourism of sites held sacred by other communities, Buddhists and Jains in particular. Undeniably, militancy has dented the country’s international image, overshadowing its riches. Other South Asian countries that have successfully utilised their ancient assets to bolster tolerance and the travel economy should serve as templates in reviving Pakistan’s economy.

In addition, Pakistan must market itself more effectively — infrastructure, advanced conservation, curated experiences for devotees and an overhauled regulatory structure. Harnessing this vast potential will build a rich cultural environment, and bring regional accord and economic progress. Civilised nations safeguard their integrity with respect for all communities and regard for heritage. Published in Dawn, April 21st, 2026