In a world where tech is often associated with coding, engineering, and product development, fintech stands its ground as a sector that blends innovation with accessibility, trust, and everyday relevance. Companies like PalmPay Nigeria Limited have become key players in redefining how people interact with financial services, especially across emerging markets. The leading digital bank leverages technology with communication, where perception can be just as powerful as the product itself.

Today’s Tech Trivia spotlights Zainab Abubakar, Public Relations Manager at PalmPay, whose work sits at the intersection of fintech, storytelling, and public trust. She is a communications strategist with a sharp eye for culture and impact. With over seven years of experience across fintech, the creative industry, and social impact, Zainab specialises in storytelling, brand positioning, and strategic communications, helping organisations connect with their audiences in clear, meaningful ways.

She manages brand reputation with intention, shaping narratives, building trust, and ensuring every brand story lands the right way. Think: equal parts storyteller, problem-solver, and vibe curator, always plotting the next big campaign (with a good playlist in the background). Read also: From Geography graduate to global fintech architect: Grace Abayomi’s multidisciplinary journey across tech Zainab Abubakar 1.

Summarise your mornings in one sentence My mornings are always intentional and steady. It starts with a green tea in my cup, scanning trends, reviewing my to-dos, and syncing with colleagues on pending deliverables to set the tone for the day. 2. Describe your gadget setup I work from the office, so it’s a clean, functional setup.

I have a laptop at the centre (often paired with my tablet), noise-cancelling headphones for focus, a phone within reach, and a tidy desk with my phone stand, pen, charger hub, and my cup of green tea to keep things flowing. 3. What tech tools/ applications do you use the most for work? Meltwater, Brand 24, Google Docs, Microsoft Excel, Google Alerts, Notion, Trello Zainab’s Gadget setup 4.

What do you do when you need inspiration? First, I immerse myself in what’s already working. I scan platforms like X, LinkedIn, and news platforms to see what conversations are gaining traction, how brands are positioning themselves, and where there are gaps or overused narratives.

Inspiration in PR often comes from spotting what’s missing, not just what’s trending. Sometimes, inspiration comes from constraints. Tight timelines or tough narratives force sharper thinking, so I reframe the problem instead of avoiding it.

And finally, I step away when needed. A short break, a walk, or even switching tasks helps reset my perspective. PR requires clarity of thought, and you don’t get that by forcing creativity; you get it by creating the right conditions for it. 5.

What mobile application can you not do without daily? WhatsApp and most definitely my PalmPay banking app. 6. What tech solution do you wish someone had created?

I’d love an app that helps you think through decisions before you make them, kind of like a personal reflection tool that uses your past choices to show you possible outcomes, pros and cons, so you can make better, more intentional decisions in daily life. Zainab Abubakar 7. If you have unlimited time and money, what problem would you solve?

If I had unlimited time and money, I would focus on solving hunger. Access to food is the foundation for everything else: health, productivity, education, and opportunity. When people are well-nourished, they are better able to function, learn, and contribute meaningfully to society.

Solving hunger would create a ripple effect that improves livelihoods and long-term development. 8. Which woman in tech inspires you the most? Funke Opeke is the woman in tech who inspires me the most.

She looked at a basic need, reliable internet, and turned it into a bold infrastructure project with MainOne. What I admire most is her courage to take on a large, high-risk challenge and actually deliver impact that transformed digital access across West Africa. 9. Which profound statement inspires you the most?

“We are what we repeatedly do. Excellence, then, is not an act, but a habit”- It reminds me that long-term success isn’t about occasional effort, but consistency in the small things we do every day. It shifts focus from motivation to discipline. 10.

Whose women in tech trivia would you love to read? I’d love to read a women-in-tech trivia about Funke Opeke, the founder of MainOne. She was one of the speakers at our Purple Woman event in March, and she exudes confidence and is able to pass down that energy when she engages you.

I’m curious about the behind-the-scenes decisions she made while building critical internet infrastructure in West Africa, especially the challenges of scaling in such a capital-intensive and male-dominated industry. Her journey feels like one w