Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK storesFrom the 80s through to the early noughties it was the go-to high street store for casual hoodies and jeans, before falling out of favour. Now almost 30 years after its heyday, Gap is hoping to turn things around. Key to its comeback strategy? A pivot to more premium fashion.On Friday the retail
Victoria Beckham ties up with Gap as retailer hopes luxe push will drive comeback
Chloe Mac Donnell·The Guardian Fashion··1 min read
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