Amazon Music will be the exclusive in-venue tour merchandise partner for BTS, the company announced today (April 21). Amazon will employ its Just Walk Out checkout technology throughout the group’s North American run, marking the first time the service will be available at each stop of a tour. Related How Amazon’s Artist Merch Operation Is Changing the Game for Fans Tory Lanez Sues California Prison System for $100M Over Stabbing by Inmate D4vd Arrested for Alleged Murder of Celeste Rivas, Months After Body Found in Singer's Car The main merchandise shopping areas will feature RFID exit lanes, which will automatically read tags on merchandise and allow fans to simply grab items from an associate, head to an exit lane and tap their card without having to wait in a checkout line.
“ARMY are among the most passionate communities in music, and they deserve a merch experience that matches their energy,” Julia Heiser, head of live merch at Amazon Music, said in a statement. “By bringing Just Walk Out technology to this tour, we’re marking a genuine first in live music — deploying checkout-free technology at this scale for a North American stadium tour. We couldn’t be more excited to pioneer this with BTS.” In addition to having merchandise indoors, Amazon Music will set up booths outside the venue.
Ahead of each tour stop, exclusive pre-sales in the days leading up to the show will also be available, while select cities will provide early access to shops. Fans will additionally have the opportunity to grab city-specific merch. BTS kicks off the North American leg of their tour on April 25 in Tampa, and will ultimately perform 31 shows in 12 regions. Their new album, ARIRANG, debuted at No. 1 on the Billboard 200.