Online shopping has grown dramatically in recent years, and people are increasingly turning to quick commerce for faster delivery. Brands such as Amazon are now looking into drone-based delivery solutions to speed up the Home Air programme. The company has been planning faster Prime deliveries for some time, but it appears to be taking longer to implement.

Survey Thank you for completing the survey! A new viral video circulating on social media depicts Prime Air drones dropping packages from heights of several feet onto hard surfaces. This video has raised concerns about product damage, as well as larger safety issues.

While it may appear that lowering the drop height would solve the problem, experts believe the situation is more complex. According to industry insights, delivery drones face challenges when operating close to the ground. Collision avoidance systems are still evolving, and flying at low altitude increases the risk of colliding with obstacles such as trees, buildings, or other objects, which could result in an accident.

Also read: Smartphones may get bigger, user-replaceable batteries by 2027, here is why For the unversed, these drones use two primary technologies. One relies on systems such as ADS-B, which allows aircraft to broadcast their position and movement data to nearby devices, creating awareness. However, such systems are susceptible to interference or spoofing, which can pose security risks.

Another approach is to use onboard sensors similar to those found in autonomous robots. These systems help detect surroundings in real time, but they are not perfect and may struggle in complex environments. Amazon does drone delivery now??

She paid $4.99 for it to be delivered by drone in one hour. Can I pay another $5 for it to go lower?? pic.twitter.com/MffT4zoq9y— Based Jessica (@RealJessica) April 20, 2026 The experts also stated that, while drone delivery remains promising, it is still in progress. The reports added that technology must overcome limitations in navigation, safety, and reliability before it can be deployed at scale. Meanwhile, robotics advances at a rapid pace, implying that autonomous delivery systems, whether airborne or ground based, will likely improve in the coming years.