If you ship public contact forms for a living, you already use CAPTCHA. Probably reCAPTCHA v3 or Cloudflare Turnstile. You probably also have a honeypot field. And the inbox is still full of "Introducing our B2B marketing services." The reason is not that CAPTCHA is broken. The reason is that the things filling your form are not bots anymore. This article is about what comes after CAPTCHA. The sho