However, the brand has started 2026 on a stronger note, with 213 units sold in the first quarter, reflecting a notable rise compared to the same period last year. A key part of the growth plan is the introduction of locally produced models. The upcoming launch of the locally assembled MINI Countryman is expected to play a central role in improving affordability and accessibility, which could help drive volumes in a price-sensitive market like India.

In addition to localisation, BMW Group India is expanding MINI’s product portfolio. The company plans to introduce one new model along with multiple special editions during the year. Over recent months, the lineup has already been broadened with additions such as the MINI Convertible, performance-focused Countryman JCW variants and electric derivatives.

Fuel preference trends are also shaping the brand’s approach. Petrol-powered MINI models have seen increasing demand, with their share rising significantly in early 2026. This trend is expected to continue, particularly with the introduction of the locally assembled Countryman petrol variant.

On the retail front, MINI is looking to strengthen its presence beyond major metropolitan areas. The brand plans to expand its network from 13 to 22 touchpoints by the end of 2026, entering several new cities including emerging Tier 2 markets. This move is aimed at tapping into growing demand for premium vehicles outside traditional urban hubs.

After-sales support remains integrated within BMW Group India’s broader service network, which currently spans dozens of touchpoints across multiple cities, ensuring wider service coverage for MINI customers. From a brand positioning perspective, MINI continues to play a distinct role within BMW Group’s India portfolio. Its design-led appeal and focus on personalisation are seen as complementary to BMW’s core offerings, with both brands benefiting from shared retail spaces and cross-shopping among customers. Source