Credit: Stephen Curry/Google TL;DR Google’s upcoming screenless fitness band could be called “Google Fitbit Air.” Its launch could be accompanied by Google rebranding the Fitbit Premium and personal health coach services. NBA’s Stephen Curry has been quietly testing the new fitness band for months. By now, you’ve probably seen NBA star Stephen Curry sporting Google’s upcoming screenless fitness band, which is expected to go head-to-head with WHOOP’s athlete-favorite wearables. Now, we may finally know what this mysterious band is called, along with details of a new subscription service that could come with it.