A Korean cosmetics brand SIDMOOL is facing mounting backlash—and issuing repeated apologies—after partnering with controversial streamer Juice Seyeon, better known to K-Pop fans for her previous association with HYBE‘s Bang Si Hyuk. Bang Si Hyuk Caught In The Crossfire As Juice Seyeon’s Boyfriend Reveal Sparks Ridicule The controversy began when the brand rolled out a campaign…Continue reading on Koreaboo