The space is detailed with a lacquered ceiling, white oak accents, and custom-designed stainless steel fixtures. Furniture by Pierre Augustin Rose further elevates the physical environment, creating a refined backdrop for the brand's newest and best-selling men's and women's apparel, footwear, accessories, and beauty assortments.Moving beyond traditional retail, the Los Angeles flagship serves as a comprehensive wellness and community hub. The location houses an expanded café offering non-dairy coconut soft serve, matcha, coffee, smoothies, and organic cold-pressed juices, complete with extensive indoor and outdoor seating.

Additionally, the space features a private workout area dedicated to bespoke pilates classes led by industry experts, a concept founder Emily Oberg modeled after her own Beverly Hills home to serve as the ultimate Sporty & Rich headquarters.“As an LA-based brand, it was important to me that this store reflected our values and ethos in the best way possible,” Oberg said in a statement. “I want the space to be a staple in the community and somewhere people can come and experience the brand in the most authentic way. We’ve expanded on the NYC store’s wellness and cafe concepts, bringing them to life in a bigger way by offering a larger cafe menu with extensive indoor and outdoor seating, as well as a pilates studio that I designed based on my Beverly Hills home. With this space I was able to build my dream Sporty & Rich HQ.”Check out the flagship above.Sporty & Rich8619 Melrose AveWest Hollywood, CA 90069Click here to view full gallery at Hypebeast