$2.4M. That is what a US healthtech company was on track to spend in Year 2 on cloud AI inference for a feature that was approved with a $90,000 development budget and no inference cost model. The feature was popular.

Users queried it 12 times per session on average. At $0.02 per query and 400,000 monthly active users, the math was not in the budget because no one built the model before launch. Th