“As we look ahead, we will continue to invest in expanding and upgrading our operations network—including fulfillment centres, sortation centres, and delivery stations—to increase capacity and improve delivery speeds for customers in tier II and III cities across India. Our investments will also support sellers and small businesses and contribute to local economic growth,” he added. The ecommerce major also intends to strengthen its AI/ML stack to improve operational efficiency and road safety, including alerts for unsafe driving speeds, better route planning, and improved navigation support for delivery associates.

The company is also doubling down on enhancing workplace safety, health infrastructure, and financial security for employees and delivery associates. This includes expanding Project Ashray, its network of air-conditioned rest stops for delivery partners, strengthening medical and accident insurance coverage, and scaling welfare initiatives such as the Samriddhi programme and the Pratidhi scholarship scheme. The latest investment comes months after Amazon India announced a ₹2,000 Cr investment, which helped add 17 new fulfilment centres, six sortation centres, and 75 last-mile delivery stations across India.

Last year, Amazon committed an investment of $35 Bn (₹3.15 Lakh Cr) across its India businesses till 2030 to help boost its cumulative exports from the country to $80 Bn by 2030 The capital infusion comes amid intensifying competition in the quick commerce segment. While Blinkit and Zepto have long commanded dominating positions in the segment, ecommerce giants — Flipkart, Amazon India, RIL’s JioMart — are aggressively attempting to capture a larger piece of the pie. Ecommerce players, relatively late entrants in the quick commerce race, are rapidly expanding their dark store networks to compete with early movers..

For instance, Flipkart Minutes scaled to 800 dark stores within the first quarter of 2026 and is on track to touch 1,200 in the near term. The company is adding 100 dark stores every month this year, and Flipkart Minutes is targeting to reach around 250 cities by June 2026. Meanwhile, Amazon India launched ‘Now’ in Bengaluru last year in June 2025 and later expanded the service to parts of Delhi in July 2025 and subsequently to Mumbai.

In a report, Jefferies said that Amazon, which has been comparatively late in entering the quick commerce market, will need aggressive scaling and wider coverage to compete with established players. According to Inc42’s State of Indian Ecommerce Report, quick commerce is expected to become a $40 Bn market opportunity by 2030.