At the centre of the installation space sits a sculptural pavilion. The installation is on show during Milan design week The pavilion's surface reflects the surrounding light, with moving shadows and reflections altering the overall visual effect throughout the day. The installation is located in the courtyard of Milan's former Archiepiscopal Seminary, which now operates as the Portrait Hotel.

Sleek lines and matt titanium surfaces were used to create a contrast with the historic Renaissance architecture of the courtyard space. The installation makes use of contrasting sleek lines According to Audi, the installation was designed to draw attention to the issue of sensory overload. Origin was intended to create a space where visitors can experience a moment to pause and reconnect amongst the design week.

The installation is located in Milan's Quadrilatero della moda district The installation also coincides with and celebrates Audi's first entry into Formula 1 with the Audi R26, as well the launch of Audi's RS 5. According to the brand, the RS 5 represents Audi´s commitment to understated sportiness and emotional dynamic. The RS 5 was designed to deliver motorsport performance for users, with a "muscular stance".

The car's appearance is defined by a honey-comb grille, airflow panels, and the brand's Matrix LED headlights, notable for their checkered-flag design. Origin runs until April 26 at Portrait Milano, Corso Venezia, Milan. See our Milan design week 2026 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.

Partnership content This video was produced by Dezeen for Audi as part of a partnership. Find out more about Dezeen partnership content here.