Instead of a single curatorial narrative, the project unfolds room by room. Each brand takes over a defined space, producing a sequence of distinct environments rather than standard booths. Furniture, textiles, lighting, and material research sit side by side, with participants including Patricia Urquiola, Stefan Diez, BIG-GAME, Panter & Tourron, and Zaven, alongside emerging studios and independent designers. all images courtesy of Convey Convey shapes a sequence from room to rooftop Movement through the building defines the visit.

Corridors compress and release into different atmospheres, shifting from dense installations to more domestic setups. The absence of a fixed route allows visitors to build their own path, closer to a series of studio visits than a conventional fair layout. The experience culminates at the panoramic rooftop terrace overlooking the city.

Acting as the social core of Convey, it hosts informal gatherings and activations, extending the exhibition into a shared, open-ended setting. Conceived by the international creative firm Simple Flair, Convey continues to evolve its format within design week. The transition to a single-building setup offers a more immersive alternative to the dispersed Fuorisalone model, concentrating brands, audiences, and events into a compact vertical destination. the project occupies an entire building the structure is reconfigured as a vertical exhibition | image ©designboom Patricia Urquiola x Cimento hung out to dry by under Untitled Transformation by Rooms studio Woak’s Nomadic Woak CASA SMALL by Small Small Space Œuvres sensibles, Sarah Espeute | image ©designboom Liquid Parlour by Sudden Object | image ©designboom Something Blue by Completedworks project info: name: Convey Building | @c_o_n_v_e_y location: Via San Senatore 10, Milan event: Milan Design Week 2026 dates: April 20th – 26th, 2026 conceived and promoted by: Simple Flair | @simple_flair visual identity: Giga Design Studio | @gigadesignstudio