A24 is enjoying the success — both cultural and commercial — of the dark romantic comedy film The Drama, starring Zendaya and Robert Pattinson. The movie sparked an intense discourse about a variety of topics such as race, privilege, and a social evil unique to America following its release. With The Drama, A24 also concluded a coincidental trilogy of movies about modern relationships that managed to spark conversation and critical thinking.
Just last year, audiences were equally swept away by Materialists, which grossed more than $110 million worldwide and received mostly positive reviews. The Drama is currently sitting at the edge of the $70 million mark worldwide, and is all but guaranteed to pass the $100 million milestone in the coming weeks.