Atrio Private Collection at the GROHE SPA Aqua Sanctuary | all images courtesy of GROHE SPA GROHE SPA ELEVATES THE EXPRESSION OF BATHROOM SOLUTIONS GROHE SPA, the luxury sub-brand, embodies the pinnacle of the GROHE brand – an elevated expression of design, technology, and quality. Anchored by a philosophy of Salus Per Aquam ‘Wellbeing through Water’, the brand features refined designs that transform daily water experiences into curated self-care rituals. At Milan Design Week, water takes center stage at the Aqua Sanctuary – a realm where craftsmanship and bespoke design converge to create environments that cleanse, rejuvenate and relax.

Atrio Private Collection at the GROHE SPA Aqua Sanctuary At the heart of the installation, GROHE SPA showcases two series that exemplify the brand’s commitment to bespoke architectural solutions. The Atrio Private Collection, defined by its exceptional design flexibility, invites users to engage in tailor-made water ceremonies, a concept anchored in the signature philosophy of ‘Wellbeing through Water.’ By introducing a new era of bathroom aesthetics, the collection utilizes a carefully curated pallette of finishes, materials and interchangeable handle designs to ensure a harmonious, coordinated visual language throughout the entire bathroom. curated colors, materials, and finishes Complementing this tailored approach is the GROHE Grohtherm Aqua Tiles – a concealed, minimalist thermostat designed to deliver tailored shower experiences.

Its recessed metal buttons enable seamless switching between different spray modes and water outlets. Paired with the modular GROHE Rainshower Aqua Tiles ceiling showers, it redefines personalised bathroom design. Available in the full palette of the GROHE Colors Collection, the system ensures a fully coordinated, spatially consistent bathroom aesthetic.

Grohtherm Aqua Tiles & Rainshower Aqua Tiles at the GROHE SPA Aqua Sanctuary GROHE SPA’S MULTI-SENSORY JOURNEY AT MILAN DESIGN WEEK The GROHE SPA Aqua Sanctuary unfolds across three interconnected sanctums, opening in the first, where personalised signature design is pushed further. Combining biophilic design with advanced three dimensional printing, and challenging the preconception of what a shower should look like. The dialogue between form and customization evolves as the Atrio Private Collection merges with the refined industrial aesthetic of Buster + Punch in the second sanctum.

This collaboration seamlessly merges tactile metal hardware, lighting and water solutions into a single, cohesive design language. The room culminates in a dedicated self-care retreat, showcasing the GROHE SPA Private Collection Vanity: a vision of the future in which the transformative essence of water and multisensory design converge, integrating steam, mist, and aromatherapy to foster a profound sense of holistic wellbeing. Transitioning from routine to ritual, the third sanctum introduces the Allure Gravity faucet line – defined by its floating, layered architecture and interchangeable cover plates.

Alongside it, the GROHE SPA Rainshower Aqua Tiles offer the freedom to orchestrate a personalised symphony of rejuvenation, while intuitive, flush-mounted Grohtherm controls allow technology to recede, keeping the focus entirely on sensation. To showcase the full potential of the modular approach, GROHE Allure Gravity is also presented in combination with five exquisite materials such as PremiAL – a low-carbon building material crafted from 100% recycled aluminum. The GROHE SPA Aqua Sanctuary remains on view until 26 April at the Piccolo Teatro Studio Melato in the heart of Milan’s Brera Design District, offering an immersive pause within the city’s design week programme. GROHE SPA AquaTree GROHE SPA x Buster + Punch Private Collection Vanity at the GROHE SPA Aqua Sanctuary Allure Gravity at the GROHE SPA Aqua Sanctuary project info: name: GROHE SPA Aqua Sanctuary brand: GROHE SPA | @grohe_global location: Piccolo Teatro Studio Melato, Italy dates: April 22-26, 2026