“The Congressional Leadership Fund, a Speaker Mike Johnson-aligned super PAC, is booking $153 million-plus in its first wave of fall ad buys, a massive investment as House Republicans seek to save their endangered majority,” Punchbowl News reports. “This is CLF’s largest-ever initial reservation. It will span 38 media markets across broadcast, cable, streaming and digital.” “The planned reservations sketch out a roadmap of how top House Republicans see the House battleground with 194 days to go until Election Day.
Which incumbents need the most protection? Which Democratic targets are the easiest to knock out?” “The biggest spends: $13.9 million in South Texas; $20.4 million in Michigan; $18.6 million in New York City; and $12.6 million in Central California.”