Hung Yen welcomed around 3.9 million visitors in 2025, including approximately 71,000 international arrivals, with tourism revenue estimated at 1.7 trillion VND (64.05 million USD). In the first quarter of 2026 alone, the province received about 1.7 million visitors, including 35,000 foreigners, underscoring its growing appeal as a cultural tourism destination.Hanoi launches holiday tourism drive