Let's say you've just spent $2,000 on a high-end OLED, but the picture still looks off, and you can't really figure out why. It's either too dim during the day, or movies look like they were filmed on a cheap 90s camcorder. The culprit is that manufacturers have to meet strict energy regulations and compete with bright neon lights on retail shelves. This leads to vivid modes and energy-saving features that kill the premium experience.