With the LA28 Summer Olympics and Paralympic Games two years away, technology is shaping the way LA28 will be delivered to fans across the globe. Alex Merchan, Chief Marketing Officer at LA28, spoke to Deloitte’s Chief Data & AI Officer Michelle McGuire, at Variety’s Entertainment Marketing Summit presented by Deloitte about the Olympics’ marketing, use...
LA28 Olympics Planning Revealed at Variety’s Entertainment Marketing Summit, Focusing on Technology and Delivery
Arushi Jacob·Variety··1 min readLimited
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