Its technology platform is used by over 1,000 ecommerce brands and connects over 60 million customers. Brands using Shopflo have seen 15–20% improvements in conversion rates, according to a statement. Pine Labs CEO Amrish Rau said, “Commerce today is no longer defined by channels—merchants need a single, intelligent platform that can power both their offline and online journeys.

With the acquisition of Shopflo, we are taking a decisive step toward building a truly full-stack payments and commerce platform.”According to Pinelabs, its online payments revenue grew over 50% on a year-on-year basis at the end of the third quarter of FY26, expanding presence across new categories such as hospitality, diagnostics, and fitness. “We built Shopflo to solve one of the most critical challenges in e-commerce — improving conversion and customer experience at checkout. Joining forces with Pine Labs allows us to take our capabilities to a much larger merchant base and create a unified commerce ecosystem that delivers measurable growth," said Priy Ranjan, Co-founder and CEO, Shopflo Technologies.Pine Labs believes the next chapter of online commerce in India will not be determined by payment gateways but will be played out at the intersection of infrastructure, intelligence, and experience.Edited by Swetha Kannan