Business groups across Pakistan have called on the government to revisit early market closure timings, warning that the policy is disrupting commercial activity and causing significant revenue losses. The Islamabad Chamber of Commerce and Industry (ICCI) urged Prime Minister Shehbaz Sharif to rationalise early closure timings through a consultative approach, citing adverse effects on retail and service sectors. In a letter to the prime minister, the chamber said the policy had been implemented without adequate stakeholder consultation and was affecting retailers, restaurants, shopping malls and small and medium enterprises, particularly in Islamabad.

The chamber noted that businesses were already operating under economic pressures and that the restrictions were further limiting activity during key hours. Separately, the Chainstore Association of Pakistan (CAP) warned that the policy had led to an estimated Rs200 billion loss in economic activity within two weeks of implementation. The association said enforced 8pm closing hours were reducing sales during peak evening shopping periods, resulting in a 25–35% decline in daily revenues across the organised retail sector.

It added that the restrictions had not significantly altered consumer behaviour, with demand continuing in later hours while formal retail outlets remained closed. According to the Chainstore Association of Pakistan, the policy has also resulted in a loss of up to Rs50 billion in tax revenues due to reduced documented activity. Industry representatives said the impact has been uneven, with tax-compliant businesses bearing the burden while informal sectors continue operations beyond restricted hours.

The association also questioned the effectiveness of the policy in reducing energy consumption, stating that commercial activity accounts for a limited share of total electricity use and that demand may shift to less efficient household consumption. Business groups further warned of broader economic consequences, noting that the retail sector supports around 10 million jobs nationwide, with reduced hours potentially affecting incomes and employment. The Islamabad Restaurants Association also raised concerns, stating that early closure timings were affecting restaurant operations and supporting the call for policy revision. Industry bodies have proposed extending retail hours to at least 10pm and aligning them with restaurant operations, while suggesting alternative measures such as daylight saving time to achieve energy conservation without disrupting economic activity.