Every developer I know has had the same moment. You finally come up with a project name you actually like. You type it into a registrar.

It's taken. You add "app" to the end. Also taken. You try "get" in front.

Parked since 2013. You settle on a five-word hyphenated compound that no human will ever type correctly, and you ship anyway. I want to make a small argument for doing something different: