Zero1 Network, a new-age media joint venture between Zerodha and LearnApp, is pivoting its business from its erstwhile model of partnering with social media influencers to generate finance-focused content to double down on self generated content. In a post on LinkedIn, Prateek Singh, founder of Learnapp and Zero1, shared that Zero1 is eyeing the launch of two new in-house channels focused on simplifying finance and money-related topics in a bid to move away from distributed creator-led content. The company also intends to expand its presence on short-form platforms like Instagram to tackle misinformation around personal finance, macroeconomics and money psychology.
Besides, it also intends to introduce more skill-based workshops, city meetups and a revamped Zero1 event format focused on discussions and learning over performances. Singh said the broader idea is to double down on Zero1’s owned media properties, Currently, Singh claims that Zero1’s owned channels generate about 400 Mn views annually, with strong user retention and engagement across long-form content. “All Zero1 channels today combined do about 400 Mn views a year.
Fully organic, only financial literacy. More than 50% of our content is watched on TV’s and laptops v/s 16% 2.5 years ago (Good content has long attention spans). The average watch time is 45% for a 10 minute to 15 minute video,” he said on a Linkedin post.
The platform has produced over 600 videos with cumulative views crossing 100 Mn, and will continue to operate in partnership with LearnApp, which is backed by Zerodha’s investment arm Rainmatter. Zero1’s discontinuation of its original business was reported by Moneycontrol yesterday. A Zerodha spokesperson told the publication that the company had decided to wind down these operations by March amid an intensifying regulatory uncertainty around “finfluencers”.
Launched as part of its broader Zero1 education push, the network worked with creators to produce content on finance, health and investments using data-led storytelling. The company did not directly control the content beyond branding requirements. The markets regulator SEBI has been tightening its noose around finfluencers, including imposing restrictions on unregistered individuals offering financial advice and partnerships with regulated entities.
As of Feb 2026, SEBI has flagged over 1.33 Lakh misleading posts and is cracking down on unregistered influencers offering misleading financial advice. SEBI’s new rules prohibit registered intermediaries from associating with unregistered influencers, demand 3-month old data for educational content, and require influencers to register to give specific stock tips.